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Survey and Discrete Choice Experiment (DCE) data on Italian farmers’ preferences for adopting Agriculture 4.0 technologies

Version 1.0

Fragomeli, Roberto; Zawadzki, Wojciech; Czajkowski, Mikołaj; Annunziata, Azzurra; Punzo, Gennaro, 2026, "Survey and Discrete Choice Experiment (DCE) data on Italian farmers’ preferences for adopting Agriculture 4.0 technologies", https://doi.org/10.58132/F70ELW, Dane Badawcze UW, V1

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Description

This dataset contains data from a survey conducted among Italian farmers, designed to elicit preferences for adopting Agriculture4.0 technologies. The core component of this survey is a Discrete Choice Experiment (DCE), complemented by socio-demographic and farm-related variables.

The dataset includes:

  • socio-demographic characteristics of respondents (e.g, age, education)
  • farm characteristics (e.g., size, production type)
  • attitudinal variables related to innovation and technology adoption
  • responses to multiple DCE choice tasks

The DCE design consists of a series of choice sets in which respondents selected their preferred alternative among hypothetical technology adoption scenarios described by several attributes and levels. The experimental design and attribute specification are documented in the accompanying codebook.

The dataset is provided in two formats (XLSX and MATLAB) and is structured for direct use in econometric analysis (e.g., multinomial logit or mixed logit models). A detailed description of all variables, including their coding, labels, and corresponding survey questions, is available in the file database_descriptions.docx.

To facilitate reproducibility, the repository also includes a MATLAB script (DCE-agriculture40.m) used for data preparation and analysis.

All data have been anonymized in accordance with applicable data protection regulations, and no information enabling the identification of individual respondents is included.

Subject
Social Sciences
Keyword

Discrete Choice Experiment

Related Publication

Fragomeli, R., Zawadzki, W., Czajkowski, M., Annunziata, A., & Punzo, G. (2025). Italian farmers’ preferences for adopting agriculture 4.0 technologies: A choice experiment analysis. Journal of Cleaner Production, 525, 146601. https://doi.org/10.1016/j.jclepro.2025.146601 https://doi.org/10.1016/j.jclepro.2025.146601 doi: 10.1016/j.jclepro.2025.146601

Notes
We gratefully acknowledge the support of the National Science Centre of Poland (Opus, 2023/49/B/ HS4/01655; Preludium 2023/49/N/HS4/02035) and COOPERATIO funding.

CC BY - Creative Commons Attribution 4.0 CC BY - Creative Commons Attribution 4.0

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database.mat
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MD5: 21d1ac0a53f55154180c91441b82c2c1
License: CC BY - Creative Commons Attribution 4.0
dataset in MATLAB format
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database.tab
Tabular Data - Original format: MS Excel (XLSX) - 1.5 MB - Apr 21, 2026 - 0 Downloads
License: CC BY - Creative Commons Attribution 4.0
102 Variables, 3616 Observations - UNF:6:qPqD93qGS8mWxEO3bGrYBA==
dataset in Excel format
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database_descriptions.docx
MS Word (docx) - 28.5 KB - Apr 21, 2026 - 0 Downloads
MD5: 206850e192f7254221c4e80736c00529
License: CC BY - Creative Commons Attribution 4.0
codebook containing variable names, description of variables, corresponding survey questions, and response categories and labels
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database_descriptions.odt
Unknown - 33.5 KB - Apr 21, 2026 - 0 Downloads
MD5: fd62b40541291df78de1bfb72f5ea2d4
License: CC BY - Creative Commons Attribution 4.0
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DCE_agriculture40.m
Plain Text - 24.3 KB - Apr 21, 2026 - 0 Downloads
MD5: 54efbc351e93d824467e0276fb63d118
License: CC BY - Creative Commons Attribution 4.0
MATLAB script used for data processing and estimation
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