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Concise consumer communication through robust labels for bio-based systems (3-CO) - quantitative data from a consumer survey

Version 1.0

Wiśniewska, Agnieszka, 2026, "Concise consumer communication through robust labels for bio-based systems (3-CO) - quantitative data from a consumer survey", https://doi.org/10.58132/MICPWA, Dane Badawcze UW, V1

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Description

The dataset contains quantitative data from a consumer survey conducted within the 3-CO project using an online questionnaire (January 2024). The study focused on consumer attitudes and behaviour towards sustainable and bio-based products (BBPs), including drivers and concerns related to sustainable consumption and willingness to use labelling and certification schemes (LCSs) in purchasing decisions. The survey covered 10 European countries, with 300 respondents per country (N = 3,000). Participants were recruited through a professional recruitment agency.

Project information:

Project: Concise Consumer Communication through Robust Labels for Bio-based Systems (3-CO)

Programme: Horizon Europe

Call/topic: HORIZON-CL6-2022-GOVERNANCE-01-04 – Consumer-focused labelling options for bio-based products

Project coordinator: VTT Technical Research Centre of Finland Ltd (VTT)

Consortium:

  • VTT Technical Research Centre of Finland Ltd (VTT), Finland
  • B.T.G. Biomass Technology Group BV (BTG), Netherlands
  • nova-Institut für politische und ökologische Innovation GmbH (NOVA), Germany
  • Utrecht University (UU), Netherlands
  • Environmental Coalition on Standards (ECOS), Belgium
  • Enide Solutions S.L. (ENI), Spain
  • University of Warsaw (UW), Poland
  • Ecologic Institute gemeinnützige GmbH (ECO), Germany
  • ISEAL Alliance (ISE), United Kingdom

Project duration: 36 months.

Work package: WP2. Improving consumer behaviour and developing smart solutions to support sustainable consumption; lead beneficiary: VTT.

Research task: T2.3. Consumer views and behaviour towards sustainable products - role of LCS. Task lead: UW. Organisations involved in this task: UW, VTT, ENI, UU

(2026-08-17)
Subject
Social Sciences
Keyword

consumer behaviour, sustainable consumption, bio-based products, labelling and certification schemes, consumer attitudes, purchasing behaviour, CAWI

Related Publication

Wiśniewska, A., Tuovila, H., Oksman, V., Marczewska, M., Klimczuk-Kochańska, M., Żemigała, M., & Dziewanowska, K. (2024). Report on the role of labels and smart solutions in supporting responsible consumption. Deliverable D2.3, 3-CO – Concise Consumer Communication through Robust Labels for Bio-based Systems, Horizon Europe, Grant Agreement No. 101086086. https://3co-project.eu/public-deliverables/ :

CC BY - Creative Commons Attribution 4.0 CC BY - Creative Commons Attribution 4.0

1 File
2024_3CO_raw_data.tab
Tabular Data - Original format: SPSS SAV - 653.3 KB - Aug 25, 2026 - 0 Downloads
License: CC BY - Creative Commons Attribution 4.0
105 Variables, 3000 Observations - UNF:6:SZfydbraAQMrtSTQM9Rt1g==
The dataset contains quantitative data from a consumer survey conducted within the 3-CO project (Horizon Europe) using an online questionnaire (January 2024).
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