Database Information — 26 anonymized transcripts (RN1–RN19 Nepal, RI1–RI7 India). The database is used for the purpose of my PhD Thesis.
2. Objective — the three research objectives behind the interviews: understanding tea entrepreneurs' perception of sustainability, uncovering uncaptured SBM variables specific to South Asia, and testing the strategic feasibility of SBM adoption.
3. Research Design and Method — mixed-methods design, purposive/snowball sampling, semi-structured interview protocol, verbal consent process, transcription/translation/anonymization workflow, and the Braun & Clarke reflexive thematic analysis using the TBL × value-mechanism matrix.
4. Findings — the three business model types (Conventional Nepal BM, Conventional Darjeeling BM, Sustainability-oriented BM) and the value-state gap findings (missed/uncaptured/destroyed/surplus value) across economic, environmental, and socio-cultural dimensions.